How to: embed YouTube code on your Web site

Today Web sites must incorporate an interactive feel that engages the visitor from every page.  It is vital that you integrate video in your Web site in several strategic places: home page, volunteer sign-up, donor impact and landing pages for any form or action request. This is very easily done. In the past nonprofit organizations had to fill valuable server storage space with video and many nonprofits could not afford to sacrifice this space. With free accounts through either YouTube or Vimeo nonprofit organizations no longer have to make these choices. This particular article focuses on the Power of YouTube. (more…)


July 9, 2011 at 12:53 PM

How-To: Add Admins to Your Facebook Page

What would you do if you lost access to your organization’s official Facebook Fan Page? Or what if the only person with access one day becomes a disgruntled employee or volunteer? Adding multiple admins to your organization’s Fan Page is very important for many reasons and there are two very simple ways to add additional admins to your Fan Page. (more…)

June 9, 2011 at 11:57 AM

Gift Architecture and the Donor Database

One of the most important aspects of implementing a new donor database or cleaning up an out of control database is selecting the proper gift architecture. (more…)

June 1, 2011 at 11:59 AM

Mission Moments

“Mission moments” is most often a term used within the church community to refer to connecting the work of individual members to the wider church organization. But let’s expand this meaning …

According to Lori Jacobwith a mission moment is defined as “any example of how your organization is making an impact. It’s an example about a real person, family, or human situation”. (more…)

May 23, 2011 at 7:26 PM

Have you converted your Facebook Profile?

I’ve been asked the following question too many times to count: “How do we convert passive onlookers into passionate donors?” You can’t use Facebook and Twitter to covert people into anything. But you can find people who are already passionate and have conversations with them. That is the true power of social media(more…)

May 23, 2011 at 6:56 PM

Blog Schmog

Yes, the title of this blog is taken from a book by the same name and written by Robert Bly. After reading this book I started being more critical about the blogs I read. Not because the author said to be more critical, but because I love reading blogs and have not given much thought to other marketing and communication professionals that do not share this opinion. (more…)

May 20, 2011 at 9:16 PM

Are you struggling to get your board on board with Fundraising?

Most nonprofit boards hesitate when they are asked to become fundraisers on behalf of the organization. Many boards have a financial commitment requirement of board members with the philosophy, “if all board members give $XX then they don’t have to help us raise money.” Your board should be excited to build awareness and support for your organization.

According to Kelly Egolf with the Santa Fe Community Foundation, the greatest myth around Board Members becoming great fundraisers is in the equation:

If the equation is

Fundraising = Asking for Money = Resistance

Then change the equation!

Being an Ambassador = Introducing and Thanking (more…)

May 17, 2011 at 5:07 PM

Older Posts

Building Your Brand Through Effective Communication

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 7 other followers

Get Connected!

About the Author

Susan Douglas is a non-profit advisor, social media consultant, educator and trainer, software and donor database implementation specialist and all around guru for the non-profit community. Susan has worked in non-profit development and management for 13 years and is currently an affiliated partner for Non-Profit Partners.

Although Susan has spent the majority of her professional career building traditional fundraising and awareness campaigns, Susan is most passionate and excited about emerging new media and how these tools can help foster and nurture real relationships with community advocates on behalf of the non-profit organizations she serves.