Have you converted your Facebook Profile?

May 23, 2011 at 6:56 PM

I’ve been asked the following question too many times to count: “How do we convert passive onlookers into passionate donors?” You can’t use Facebook and Twitter to covert people into anything. But you can find people who are already passionate and have conversations with them. That is the true power of social mediaSo what if your nonprofit, campaign or community organization started using Facebook and launched a Facebook profile instead of a Facebook fan page. Now, after the great updates you want a Facebook fan page to promote and build your social media presence. Until recently you had to create a fan page and launch a campaign to move your friends to fans on your new page.

With the many updates over the past 12 months or so, representatives of these organizations have realized that a profile is not the proper platform to market their business, organization or brand. Especially now that a fan page has so many options to customize the page, schedule posts and interact directly with fan profiles and other organization fan pages.

We now have need for a way to change a profile to a fan page and earlier this year Facebook released a tool that allows users who created a personal profile for their business to convert that profile to a page. Users who choose to migrate their profiles to pages will have all their friends automatically changed to fans, but all other data (Wall, Info, Photos etc) will be lost. This does eliminate the need to convert friends to fans through an extensive campaign.

Here are 5 simple steps to migrate from Facebook Profile to Facebook Fan Page:

  1. Go to the ‘Profile to Business Page migration’ tool;
  2. Choose the type of page that you wish to convert to;
  3. Click to Accept the terms & To Get Started;
  4. You will then be taken to your new page where you may edit as you wish;
  5. Facebook will copy over your profile, your friends will become fans and everything else will be lost!

This process was initially set up to be irreversible. However some users, who did not fully understand the process or the consequences thereof, have complained about deleted accounts, accidental conversions and other problems. An update should be released soon to revert back to a profile, however, for now work as though you will never be able to go back!!

Do you have a Facebook profile or a fan page or both? Do you use groups or community pages? How has social media impacted your organization? What are your successes? Share your stories today and receive feedback from other nonprofit fundraisers and marketers!!

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Entry filed under: Facebook, How-To's, Social Media. Tags: , , , , , , , , , .

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About the Author

Susan Douglas is a non-profit advisor, social media consultant, educator and trainer, software and donor database implementation specialist and all around guru for the non-profit community. Susan has worked in non-profit development and management for 13 years and is currently an affiliated partner for Non-Profit Partners.

Although Susan has spent the majority of her professional career building traditional fundraising and awareness campaigns, Susan is most passionate and excited about emerging new media and how these tools can help foster and nurture real relationships with community advocates on behalf of the non-profit organizations she serves.

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