Posts filed under ‘Communications’

How to: embed YouTube code on your Web site

Today Web sites must incorporate an interactive feel that engages the visitor from every page.  It is vital that you integrate video in your Web site in several strategic places: home page, volunteer sign-up, donor impact and landing pages for any form or action request. This is very easily done. In the past nonprofit organizations had to fill valuable server storage space with video and many nonprofits could not afford to sacrifice this space. With free accounts through either YouTube or Vimeo nonprofit organizations no longer have to make these choices. This particular article focuses on the Power of YouTube. (more…)


July 9, 2011 at 12:53 PM

Stewardship: 10 Hard and Fast Rules to Writing a Thank You Letter

A donor writes:

“Dear Friend,” the thank you letter began… and it broke my heart. Don’t they know my name? I wondered. (more…)

May 2, 2011 at 4:39 PM 1 comment

Letter Writing 101

In school we all learned how to write a business or formal letter. We were taught that there are set rules and guidelines that must be followed and we all got our letters back with some degree of red marks for poor punctuation, spacing, salutations, indentation, etc. (more…)

April 18, 2011 at 2:53 PM 1 comment

Email Realities and 10 Tips to Maximize Impact

For the past couple of years we have been hearing that email is becoming passe. To some extent this is true. For example, Boston College stopped issuing new students email addresses in 2009 on the premise that Generation X and Y do not use email to communicate. Between social media, text messaging and instant messaging applications, email is not the same tool that it was a decade ago (more…)

April 9, 2011 at 10:02 PM

Joomla and Drupal: What’s all the buzz?

Ten years ago having a static, brochure-like Web site was acceptable. Today, that is not the case.

However, I regularly see nonprofit directors hesitate in taking on any type of Web site redesign or bringing their Web site management in-house. This truly is unfortunate. The ability to integrate social media, build dynamic online giving campaigns, initiate peer-to-peer advocacy and heighten awareness is not complicated in today’s world of software applications, mobile app building tools, plugins and widgets – many of which are low in cost, even free and easy to manage.

With that said, choosing a strong content management system is critical and I personally think WordPress has a lot of value as a Web site management tool, but two other management tools are quickly gaining a lot of recognition: Joomla and Drupal. (more…)

March 25, 2011 at 4:01 PM

March 18th: a Facebook Update We’ve Been Waiting On!

Last year we were able to build iFrames into our Official Fan Pages on Facebook. Late this past fall this changed and in order to get completely custom pages you had to build Facebook APIs, especially since the static FBML pages do not support HTML widgets or script code. According to the Facebook developer blog:

By moving toward iframes instead of FBML for both canvas apps and Page tabs, we are effectively eliminating the technical difference between developing an App on and on the web. This means you can now build apps that run across Facebook (including Pages and Canvas apps) using the same simple, standards-based web programming model (HTML, JavaScript, and CSS).

Starting Friday, March 18th, you will no longer be able to create new FBML apps and Pages will no longer be able to add the Static FBML app. While all existing apps on Pages using FBML or the Static FBML app will continue to work, we strongly recommend that these apps transition to iframes as soon as possible. Lastly, we want to be clear that our deprecation of FBML does not impact XFBML, such as the tags that support social plugins.


March 14, 2011 at 11:06 AM

5 Tips for Using SEO

How do you drive traffic to your Web site? If someone Googles your organization’s name are they directed to your Web site? The best and cheapest way to make your Web site more visible is through search engine traffic.

Keywords and keyword phrases are the terms readers are entering into search engines to gather information and stay informed.The following 5 tips will help you understand how to use keywords and your Web sites metadata to drive traffic.

1) Understand SEO. SEO stands for search engine optimization and is the use of various techniques to improve a web site’s ranking in the search engines and therefore attract more visitors.


March 11, 2011 at 11:20 PM

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Building Your Brand Through Effective Communication

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About the Author

Susan Douglas is a non-profit advisor, social media consultant, educator and trainer, software and donor database implementation specialist and all around guru for the non-profit community. Susan has worked in non-profit development and management for 13 years and is currently an affiliated partner for Non-Profit Partners.

Although Susan has spent the majority of her professional career building traditional fundraising and awareness campaigns, Susan is most passionate and excited about emerging new media and how these tools can help foster and nurture real relationships with community advocates on behalf of the non-profit organizations she serves.