Posts filed under ‘Database Solutions’

Gift Architecture and the Donor Database

One of the most important aspects of implementing a new donor database or cleaning up an out of control database is selecting the proper gift architecture. (more…)

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June 1, 2011 at 11:59 AM

Proper Gift Architecture Can Make or Break Your Database

One of the most important aspects of implementing a new donor database or cleaning up an out-of-control database is selecting the proper gift architecture. After working with many clients I have found that the more time we spend in the design session establishing proper gift architecture the less time clients spend defining report parameters, reconciling (more…)

April 4, 2011 at 4:08 PM

Website Design for Nonprofit Organizations: Who’s Your Audience?

Creating a great Web site is an art form, but you do not have to be Picasso or Dali to create a good, solid, informative and engaging Web site. The first key is to know who’s your audience ? Many people say that there are 5 primary audiences of an organization’s Web site, however, I have identified these 6 target audiences.

1) Prospects. Your prospects are people who don’t know you, but have found you on the Web, or are people who you have recently met you are looking for information. They may have googled a key term that brought them to your Web site. They may have been referred by a friend. They may have seen an ad. For whatever reason they found their way to your Webs site. Do you have what they are looking for? Can they make an appointment to see your facility? Do you have any upcoming events? Can they contact the volunteer coordinator directly?

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March 4, 2011 at 9:39 PM

How should you choose a Donor Database?

There are a lot of donor management software solutions on the market. If you are currently looking for a new donor management program or looking to upgrade, before you start shopping prices, ask yourself a few key questions: (more…)

February 23, 2011 at 11:30 PM


Building Your Brand Through Effective Communication

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About the Author

Susan Douglas is a non-profit advisor, social media consultant, educator and trainer, software and donor database implementation specialist and all around guru for the non-profit community. Susan has worked in non-profit development and management for 13 years and is currently an affiliated partner for Non-Profit Partners.

Although Susan has spent the majority of her professional career building traditional fundraising and awareness campaigns, Susan is most passionate and excited about emerging new media and how these tools can help foster and nurture real relationships with community advocates on behalf of the non-profit organizations she serves.