Posts filed under ‘How-To’s’

How to: embed YouTube code on your Web site

Today Web sites must incorporate an interactive feel that engages the visitor from every page.  It is vital that you integrate video in your Web site in several strategic places: home page, volunteer sign-up, donor impact and landing pages for any form or action request. This is very easily done. In the past nonprofit organizations had to fill valuable server storage space with video and many nonprofits could not afford to sacrifice this space. With free accounts through either YouTube or Vimeo nonprofit organizations no longer have to make these choices. This particular article focuses on the Power of YouTube. (more…)

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July 9, 2011 at 12:53 PM

How-To: Add Admins to Your Facebook Page

What would you do if you lost access to your organization’s official Facebook Fan Page? Or what if the only person with access one day becomes a disgruntled employee or volunteer? Adding multiple admins to your organization’s Fan Page is very important for many reasons and there are two very simple ways to add additional admins to your Fan Page. (more…)

June 9, 2011 at 11:57 AM

Have you converted your Facebook Profile?

I’ve been asked the following question too many times to count: “How do we convert passive onlookers into passionate donors?” You can’t use Facebook and Twitter to covert people into anything. But you can find people who are already passionate and have conversations with them. That is the true power of social media(more…)

May 23, 2011 at 6:56 PM

How should you choose a Donor Database?

There are a lot of donor management software solutions on the market. If you are currently looking for a new donor management program or looking to upgrade, before you start shopping prices, ask yourself a few key questions: (more…)

February 23, 2011 at 11:30 PM


Building Your Brand Through Effective Communication

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About the Author

Susan Douglas is a non-profit advisor, social media consultant, educator and trainer, software and donor database implementation specialist and all around guru for the non-profit community. Susan has worked in non-profit development and management for 13 years and is currently an affiliated partner for Non-Profit Partners.

Although Susan has spent the majority of her professional career building traditional fundraising and awareness campaigns, Susan is most passionate and excited about emerging new media and how these tools can help foster and nurture real relationships with community advocates on behalf of the non-profit organizations she serves.