How to: embed YouTube code on your Web site

Today Web sites must incorporate an interactive feel that engages the visitor from every page.  It is vital that you integrate video in your Web site in several strategic places: home page, volunteer sign-up, donor impact and landing pages for any form or action request. This is very easily done. In the past nonprofit organizations had to fill valuable server storage space with video and many nonprofits could not afford to sacrifice this space. With free accounts through either YouTube or Vimeo nonprofit organizations no longer have to make these choices. This particular article focuses on the Power of YouTube.

Mission Moments

“Mission moments” is most often a term used within the church community to refer to connecting the work of individual members to the wider church organization. But let’s expand this meaning …

According to Lori Jacobwith a mission moment is defined as “any example of how your organization is making an impact. It’s an example about a real person, family, or human situation”.

Have you converted your Facebook Profile?

I’ve been asked the following question too many times to count: “How do we convert passive onlookers into passionate donors?” You can’t use Facebook and Twitter to covert people into anything. But you can find people who are already passionate and have conversations with them. That is the true power of social media …

Blog Schmog

Yes, the title of this blog is taken from a book by the same name and written by Robert Bly. After reading this book I started being more critical about the blogs I read. Not because the author said to be more critical, but because I love reading blogs and have not given much thought to other marketing and communication professionals that do not share this opinion.

10 Ways to Get People to Like Your Facebook Page

Facebook can be a great communication tool for nonprofit organizations of all sizes. In a former blog I defined the different types of Facebook pages available. Whether you use causes, groups or community pages is up to your organization, however all nonprofit organizations should have an Official Fan Page.

March 18th: a Facebook Update We’ve Been Waiting On!

Last year we were able to build iFrames into our Official Fan Pages on Facebook. Late this past fall this changed and in order to get completely custom pages you had to build Facebook APIs, especially since the static FBML pages do not support HTML widgets or script code. According to the Facebook developer blog:

By moving toward iframes instead of FBML for both canvas apps and Page tabs, we are effectively eliminating the technical difference between developing an App on Facebook.com and on the web. This means you can now build apps that run across Facebook (including Pages and Canvas apps) using the same simple, standards-based web programming model (HTML, JavaScript, and CSS).

Starting Friday, March 18th, you will no longer be able to create new FBML apps and Pages will no longer be able to add the Static FBML app. While all existing apps on Pages using FBML or the Static FBML app will continue to work, we strongly recommend that these apps transition to iframes as soon as possible. Lastly, we want to be clear that our deprecation of FBML does not impact XFBML, such as the tags that support social plugins.

5 Tips for Using SEO

How do you drive traffic to your Web site? If someone Googles your organization’s name are they directed to your Web site? The best and cheapest way to make your Web site more visible is through search engine traffic.

Keywords and keyword phrases are the terms readers are entering into search engines to gather information and stay informed.The following 5 tips will help you understand how to use keywords and your Web sites metadata to drive traffic.

1) Understand SEO. SEO stands for search engine optimization and is the use of various techniques to improve a web site’s ranking in the search engines and therefore attract more visitors.