Posts filed under ‘Technology’

Proper Gift Architecture Can Make or Break Your Database

One of the most important aspects of implementing a new donor database or cleaning up an out-of-control database is selecting the proper gift architecture. After working with many clients I have found that the more time we spend in the design session establishing proper gift architecture the less time clients spend defining report parameters, reconciling (more…)

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April 4, 2011 at 4:08 PM

Benefits of a Recurring Gift Program

Several days ago I polled my readers and gained some valuable insight into the use of recurring gift programs at community organizations. The response to the survey was very telling with 85% of respondents either having a stagnant recurring gift program or wanting to learn more about starting¬† a recurring gift program. The concept is simple: donors commit to a donation amount that is paid in set intervals: weekly, monthly, bi-monthly, semi-annually or annually. (more…)

April 2, 2011 at 3:39 PM

Joomla and Drupal: What’s all the buzz?

Ten years ago having a static, brochure-like Web site was acceptable. Today, that is not the case.

However, I regularly see nonprofit directors hesitate in taking on any type of Web site redesign or bringing their Web site management in-house. This truly is unfortunate. The ability to integrate social media, build dynamic online giving campaigns, initiate peer-to-peer advocacy and heighten awareness is not complicated in today’s world of software applications, mobile app building tools, plugins and widgets – many of which are low in cost, even free and easy to manage.

With that said, choosing a strong content management system is critical and I personally think WordPress has a lot of value as a Web site management tool, but two other management tools are quickly gaining a lot of recognition: Joomla and Drupal. (more…)

March 25, 2011 at 4:01 PM


Building Your Brand Through Effective Communication

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About the Author

Susan Douglas is a non-profit advisor, social media consultant, educator and trainer, software and donor database implementation specialist and all around guru for the non-profit community. Susan has worked in non-profit development and management for 13 years and is currently an affiliated partner for Non-Profit Partners.

Although Susan has spent the majority of her professional career building traditional fundraising and awareness campaigns, Susan is most passionate and excited about emerging new media and how these tools can help foster and nurture real relationships with community advocates on behalf of the non-profit organizations she serves.