Posts tagged ‘Web content’

5 Tips for Using SEO

How do you drive traffic to your Web site? If someone Googles your organization’s name are they directed to your Web site? The best and cheapest way to make your Web site more visible is through search engine traffic.

Keywords and keyword phrases are the terms readers are entering into search engines to gather information and stay informed.The following 5 tips will help you understand how to use keywords and your Web sites metadata to drive traffic.

1) Understand SEO. SEO stands for search engine optimization and is the use of various techniques to improve a web site’s ranking in the search engines and therefore attract more visitors.

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March 11, 2011 at 11:20 PM

Building Your Brand Through Effective Communication

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About the Author

Susan Douglas is a non-profit advisor, social media consultant, educator and trainer, software and donor database implementation specialist and all around guru for the non-profit community. Susan has worked in non-profit development and management for 13 years and is currently an affiliated partner for Non-Profit Partners.

Although Susan has spent the majority of her professional career building traditional fundraising and awareness campaigns, Susan is most passionate and excited about emerging new media and how these tools can help foster and nurture real relationships with community advocates on behalf of the non-profit organizations she serves.